Amazon seller suite
Ecomtoro vs Helium 10
A large toolkit for Amazon sellers: product and keyword research (Black Box, Cerebro), listing optimisation, advertising and operations. It suits sellers already running an Amazon business who want many tools in one subscription.
Ecomtoro finds and validates physical products with measured data (search demand, Amazon sales history, competition) and exact margins after fees, VAT and duty, then keeps watching the products you track.
Side by side
- Built for
- Ecomtoro:Finding and validating physical products before you buy stock, with margins for Amazon FBA, Shopify and TikTok Shop in the US, UK and Germany
- Helium 10:Amazon seller suite
- Price
- Ecomtoro:Free; paid plans $19, $49 and $99 a month (about 25% less yearly)
- Helium 10:Platinum $129/month ($99/month yearly); Diamond $359/month ($279/month yearly); Custom
- Free plan or trial
- Ecomtoro:Free plan with 10 credits a month, no card needed
- Helium 10:No free plan or trial listed
- Refund
- Ecomtoro:7-day money-back guarantee on the first payment, while under 10% of its credits are used
- Helium 10:7-day money-back on the first payment
- Use from AI assistants (MCP)
- Ecomtoro:MCP server on every plan, including Free: Claude, ChatGPT, Claude Code, Codex, Cursor and more
- Helium 10:MCP server for Claude, ChatGPT and Codex on Diamond and above (launched July 2026)
Prices in USD before tax, checked October 13, 2026. "Reported" means a third-party review, not the vendor's own page. Plans change: check the sources below before you buy.
Choose Helium 10 if
- You already sell on Amazon and want keyword, listing, PPC and operations tools in one place
- You need Amazon-specific keyword tracking at scale
Choose Ecomtoro if
- You are deciding what to sell and want a validation with sources before buying stock
- You sell or plan to sell on Shopify or TikTok Shop too, not only Amazon
- You want to start free, and use your AI assistant on any plan
Try Ecomtoro free
10 credits a month, no card needed. Validate your next product idea in minutes.
Sources
Helium 10 is a trademark of its owner. This page is Ecomtoro's own comparison and is not endorsed by Helium 10. Spotted something out of date? Tell us and we'll correct it.